The Computer Museum's auditorium was filled with children this afternoon, all clad in red Kidstar T-shirts and eating cupcakes frosted with a red star and the words "1150 AM." The kids were from public schools in and around Boston, and had been invited to the sign-on ceremony of the Kidstar network.
Kellie King, the Vice President of Marketing and Member Services, said the purpose of Kidstar is "to give kids a voice, along with just being quality entertainment." King said children don't always have the opportunity to be heard, but with Kidstar, "they can get their voice on the radio," whether it's by requesting a song, answering a poll, or just saying something funny.
Kidstar isn't only for kids, it's by kids. The network has several kid DJs, two of whom were flown in for the ceremonies.
Ari Melber, a 16-year old junior at Garfield High School in Seattle, and an all-star DJ, called the network "multimedia that's focused around the radio." Melber said the advantages of being able to call in to the network and be heard made this an interactive medium, unlike TV, which people just sit and watch.
Boston is the fifth market where Kidstar can be heard. We can only hope that the kids will remember it after the cupcakes are gone.
You can check out Kidstar on their website, http://www.kidstar.com, which features RealAudio-format programming from each of Kidstar's current outlets (KKDZ 1250 Seattle, KDFC 1220 Palo Alto/San Francisco, KDZZ 1240 San Diego, WDOZ 1310 Dearborn/Detroit, and now WROR).